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Adult Strength & Conditioning · Menlo Park, CATrain like an athlete.

You don't need to be a pro to get pro-level coaching. CRFTD Performance is small-group and private strength training for adults at every level, from first-time lifters and active 55+ to adults who still compete. We test where you are, build your plan, and coach every rep. Measured, not guessed.

Book a Free Intro Call → See How It Works
Joining the 4-Week Kick-Start? Start with a free intro call →
NBA · D1 · OlympicCoaching background
Since 2010Coaching athletes
6–10 AMSmall-group training on weekdays

Our story

Pro-level coaching. Built for adults.

CRFTD Performance is the evolution of Performance Space. We bring the training methods used with NBA, Division I, and Olympic athletes to a private gym in Menlo Park, and adapt them for adults with jobs, families, and full schedules.

Every member starts with testing, trains with a coach, and follows a plan built on the art and science of coaching.

  • Phoenix Suns2021 NBA Finals run
  • Stanford · GeorgiaDivision I athletics
  • Olympic & ParalympicTraining Center
  • Since 2010Coaching athletes
Book a Free Intro Call →

Why CRFTD

Built for adults with places to be.

Training is why you come in. The people next to you at 6 AM are why you keep coming back. Every session is coached, every program is written for you, and you'll be done before the workday starts.

  1. 01

    Private & small group

    Every session is coached. Train 1:1 or in a small group of up to 4 per coach, usually 2–3.

  2. 02

    Measured, not guessed

    InBody, force plate, and movement testing show where you start and prove your progress.

  3. 03

    Built to commit

    A 12-week first block, then month-to-month. Enough time to see real change.

  4. 04

    Built to last

    Strength, mobility, and durability that keep you active for decades, not just the next few weeks.

The CRFTD Method

Progress you can measure.

One repeatable process, so you always know the goal and how far you've come.

  1. 01

    Test

    InBody, force plate, and movement testing set your baseline.

  2. 02

    Find the gaps

    We pinpoint what's holding you back: strength, mobility, power, or left-right imbalances.

  3. 03

    Train the plan

    Coached sessions built around your gaps, your level, and your schedule.

  4. 04

    Retest & review

    InBody every 4–6 weeks, plus strength or force plate testing at your level. Your plan adjusts to the numbers.

Where everyone starts

CRFTD Fundamentals

Before you commit to a program, we learn how you move, how you're built, and what you need. Three sessions. Real numbers. Then you choose your path with a coach who knows your body.

$399One-time · 3 sessions · completed within 2 weeks · booked and paid in the CRFTD Performance app

What we measure

InBodyBody composition: muscle, fat, and how they're distributed.
Force plateJump performance and left-right asymmetries.
MovementHow you squat, hinge, push, pull, and rotate.
NutritionGuidance you can actually follow, built on your results.
Member jumping on the force plates during an assessment
Photo: force plate jump test
Member stepping on the InBody body composition scanner
Photo: InBody scan
  1. 1

    Assessment session

    InBody · force plate · movement · nutrition

    We set your baseline and talk through your goals, training history, and schedule.

  2. 2

    Personal training session

    50 minutes · 1:1

    Your coach teaches the CRFTD fundamentals: the core lifts and movement patterns your program is built on.

  3. 3

    Personal training session

    50 minutes · 1:1

    We sharpen technique, test your starting loads, and confirm the plan.

  4. Choose your program

    Level · small group or 1:1

    You leave with your numbers, your priorities, and a clear recommendation for your level and format. No pressure and no sales pitch.

Joining a short-term Kick-Start? You only need the assessment session. More about Fundamentals →

Book a Free Intro Call → Learn the Method

What CRFTD stands for

Crafted, one rep at a time.

Five standards guide how we coach, how we train together, and how we build bodies that last.

Community

We know your name, your goals, and when you missed a session. People here show up for each other.

Resilience

Hard days, busy weeks, setbacks. We train you to adapt and keep going, in the gym and outside it.

Fundamentals

Master the basics first. Clean movement under control is what makes heavier, faster training safe.

Trust

Honest coaching built on real numbers. We tell you where you stand and exactly how we'll get you further.

Durability

Strength you keep for decades. We train for the long game, so you can stay active for life.

Small group training together at 6 AM
Photo: 6 AM small group
Coach cueing a member through a lift
Photo: coach cueing a lift
Members finishing a conditioning circuit
Photo: group conditioning
Members and coach after a session
Photo: end-of-session team moment

Our coaches

Coaches who've been there.

Our team has trained athletes in college, Olympic, and professional sport. Every coach follows the same CRFTD system, so you get the same standard whoever is on the floor.

Kohei Tamagawa, Program Director
Photo: Kohei portrait, 4:5
Co-Founder · Program Director

Kohei Tamagawa

Kohei has coached since 2010 and studied exercise science and sports medicine. A former collegiate basketball player, he has worked with athletes at the highest levels of college, Olympic, and professional sport.

At CRFTD Performance he brings that same system to adults: test first, coach the fundamentals, and train with purpose.

  • Phoenix Suns2021 Western Conference champions
  • Olympic & Paralympic Training CenterTeam USA athletes
  • Stanford UniversityNCAA Division I
  • University of GeorgiaNCAA Division I
Coach portrait
Photo: coach portrait, 4:5
Strength & Conditioning Coach

Coach Name

Short bio: background, certifications (e.g., CSCS), and what they love to coach.

Coach portrait
Photo: coach portrait, 4:5
Performance Coach

Coach Name

Short bio: background, certifications, and the athletes or clients they've worked with.

Coach portrait
Photo: coach portrait, 4:5
Personal Trainer

Coach Name

Short bio: background, certifications, and specialties such as mobility or return to training.

Programs

Find the right fit.

Pick the level that matches your goals, then train in a small group or 1:1. Not sure where you fit? CRFTD Fundamentals will tell us. See all programs →

Level 1

Full Body Toning & Strength

Get stronger, move better, and feel confident in the gym. We teach you to lift with good form and build total-body strength, balance, and mobility for everyday life.

  • WhoAdults 18+ and 55+
  • LevelsBeginner and advanced groups
  • FocusTotal-body strength, tone, balance, mobility
Learn more →
Level 2

Adult Strength & Conditioning

For adults with a training base who want more. Progressive strength work, power, and conditioning that make you fitter and harder to break.

  • WhoAdults with training experience
  • FocusStrength, power, conditioning
  • TrackingRetest each block
Learn more →
Level 3

Athletic Performance

For adults who still compete. Speed, power, and durability work built around your sport, with force plate testing to track your progress.

  • WhoRec league, masters, and competitive athletes
  • FocusJump, sprint, change of direction, injury resilience
  • TrackingForce plate retests
Learn more →

Two ways to train

Most popular

Small-Group Personal Training

Train with a small group at your level while your coach runs your individual program.

  • WhenMon–Fri · 6, 7, 8, or 9 AM
  • GroupUp to 4 per coach, usually 2–3
  • Frequency2x or 3x a week (2x is most popular)
  • Commitment12-week first block, then month-to-month
Private

1:1 Personal Training

One coach, fully customized, scheduled around you. Available for every level.

  • WhenBy appointment, usually outside 6–10 AM · Saturdays
  • Session50 minutes
  • CommitmentFlexible
4Weeks

Kick-Start · Nov 9 – Dec 18

Our 4-week small-group Kick-Start is open to every level: 8 sessions, twice a week. Start with a free intro call. Only 10 spots.

Learn more

Member stories

What our members say.

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[Initials] · [Program]
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[Initials] · [Program]

How to get started

Three steps to a stronger you.

Step 1

Book a free intro call

Tell us your goals and schedule. We'll make sure CRFTD is the right fit.

Step 2

Get the baseline

Complete CRFTD Fundamentals ($399): your assessment plus two 50-minute personal training sessions, within 2 weeks.

Step 3

Start training

Pick your level and train in a small group or 1:1, with a plan written for you.

Book a Free Intro Call → Call (650) 469-8356

Visit the gym

Menlo Park, on Haven Ave.

Address3553 Haven Ave., Ste 4
Menlo Park, CA 94025
Phone(650) 469-8356

Serving Menlo Park, Palo Alto, Atherton, Redwood City, Woodside, Portola Valley, and San Carlos.

Entrance to CRFTD Performance at 3553 Haven Ave., Suite 4
Photo: building entrance
Inside the CRFTD Performance training space
Photo: inside the gym

Training hours

Small-Group Personal TrainingMon–Fri
6, 7, 8, 9 AM starts
1:1 Personal TrainingBy appointment
weekdays & Saturdays
CRFTD FundamentalsBy appointment
3 sessions in 2 weeks

Also home to CRFTD Hoops, our basketball player development program.

FAQ

Questions, answered.

I haven't trained in years. Is this for me?

Yes. CRFTD Fundamentals exists for exactly this. We start with your baseline and teach the movements before we add load. Most of our members are parents and professionals, not pro athletes.

Why do I have to do Fundamentals first?

So your coach knows how you move before you train in a group. The assessment and two 1:1 sessions let us set safe starting loads, flag anything to work around, and recommend the right program.

Which level is right for me?

New to lifting or getting back into it? Start with Full Body Toning & Strength, which has beginner and advanced groups and a 55+ option. If you already train consistently, Adult Strength & Conditioning. If you compete in a sport, Athletic Performance. Your Fundamentals results confirm the right fit.

What's the difference between small group and 1:1?

Both follow a program written for you. Small group is up to 4 people per coach (usually 2–3), at 6, 7, 8, or 9 AM on weekdays. 1:1 is fully private and scheduled around you, including Saturdays. Both are 50-minute sessions.

What happens after the first 12 weeks of small group?

You retest, review your progress with your coach, and continue month-to-month.

What is the force plate test?

You jump on a pair of plates that measure the force you produce and how evenly you produce it on each side. It shows power and left-right imbalances that are hard to see by eye.

Do you train kids and teens?

Yes, through CRFTD Hoops, our basketball player development program for middle school through pro players. Learn more at crftdhoops.com.

How much does it cost?

CRFTD Fundamentals, where everyone starts, is $399. Program pricing depends on your level and how often you train, and we'll walk you through options on your free intro call.

See where you stand.

Book a free intro call and start with real numbers. Call (650) 469-8356 or stop by 3553 Haven Ave., Ste 4.

Book a Free Intro Call →
CRFTD Performance

Adult strength & conditioning in Menlo Park, CA. The evolution of Performance Space.

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